Wix Pricing in Australia - What Does a Wix Website Actually Cost in 2026?
- Flow Cre8tive
- Jul 23
- 13 min read
Updated: 3 days ago
Wix can be an affordable website platform for a small business, but the advertised monthly plan is only one part of the total cost.
The amount you pay will depend on:
Whether you use Wix Classic or Wix Studio
How simple or customised the design needs to be
Whether the website needs payments, bookings or ecommerce
Whether you build the website yourself or work with a designer
Any additional domain, email, app or transaction costs
This guide breaks down the Wix pricing most relevant to Australian small businesses and explains what else you may need to budget for.
Pricing note: Wix can change its prices, plan inclusions and promotional offers. The prices below were checked in July 2026 and include GST. Always confirm the current price, billing period and renewal amount on the official Wix pricing page or Wix Studio pricing page before purchasing. |
Key Takeaways
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How Much Does Wix Cost?
For most Australian small businesses, Wix will generally cost between AU$18 and AU$55 per month.
This covers the Wix platform itself. The overall website budget may vary depending on additional requirements such as domains, email, apps, custom design or ecommerce functionality.
A simple informational website will usually sit at the lower end of that range. A website that accepts payments, takes bookings or sells products may require a higher plan.
Wix has two main website-building options:
Wix Classic, which generally suits simpler DIY or template-based websites
Wix Studio, which generally suits more customised or professionally designed websites
The right option depends on what the website needs to do and how complex the design needs to be.
Wix Classic Pricing
Wix Classic is the traditional Wix drag-and-drop website builder. It may suit small businesses creating or managing a relatively simple website themselves.
Wix Classic plan | Standard displayed price | Best suited to |
Free | AU$0 | Testing Wix or starting a draft |
Light | AU$21 per month | Simple informational websites |
Core | AU$42 per month | Payments, bookings and basic ecommerce |
Business | AU$55 per month | Growing ecommerce or booking websites |
Prices are current as of July 2026 and may change. Check the latest pricing on the official Wix pricing page.
Wix may offer lower promotional pricing for new subscriptions. The standard prices are more useful when considering the likely long-term cost.
FREE
Wix allows you to build and publish a website without purchasing a plan.
This can be useful for:
Testing the editor
Exploring templates
Drafting your pages
Learning how Wix works
However, the free plan uses a Wix web address, such as: yourname.wixsite.com/yourwebsite
For a business website, a paid plan is generally recommended so you can connect a custom domain such as: yourbusiness.com.au
A custom domain looks more professional, supports a consistent brand and is easier for customers to remember.
May suit: startups testing ideas, businesses creating a draft website, students, hobby projects and businesses exploring Wix before upgrading.
LIGHT
Wix Classic Light costs AU$21 per month.
It may suit a small service business that needs a straightforward website with:
A homepage
About and service pages
A portfolio or gallery
A contact or enquiry form
It does not include online payments, so it is most suitable for websites focused on enquiries rather than transactions.
May suit: tradies, consultants, coaches, photographers, freelancers, professional services and local businesses that mainly need to showcase their services and generate enquiries.
CORE
Wix Classic Core has a standard displayed price of AU$42 per month.
It may suit businesses that need customers to:
Book and pay online
Pay deposits
Purchase services
Buy products
Make other online payments
For many smaller booking or ecommerce websites, Core may provide enough functionality.
May suit: beauty salons, fitness businesses, health and wellness providers, tutors, coaches, service businesses taking deposits and small online stores.
BUSINESS
Wix Classic Business has a standard displayed price of AU$55 per month.
It may suit a growing business that needs more storage, ecommerce functionality or marketing features than Core provides.
Most small businesses will not need the highest Wix Classic plan unless they operate a larger online store or have more advanced requirements.
May suit: growing ecommerce businesses, online retailers, businesses with larger product ranges, restaurants with online ordering and businesses with higher website activity.
Wix Studio Pricing
Wix Studio provides more control over responsive layouts, custom design and dynamic content. It is commonly used for professionally designed websites.
Wix Studio plan | Displayed price | Best suited to |
Basic | AU$18 per month | Custom informational websites |
Standard | AU$29.99 per month | Business websites accepting payments |
Plus | AU$47 per month | Larger or more content-rich websites |
Prices are current as of July 2026 and may change. Check the latest pricing on the official Wix Studio pricing page.
BASIC
Wix Studio Basic costs AU$18 per month.
It may suit a custom-designed service, portfolio or informational website that does not need online payments.
May suit: creative professionals, photographers, designers, agencies, consultants and service businesses wanting a more customised website presentation.
STANDARD
Wix Studio Standard costs AU$29.99 per month.
It is likely to suit many small businesses that need:
Online payments
Bookings
A small online store
Dynamic service, team, location or portfolio pages
More storage than the entry-level plan
May suit: businesses needing bookings, payments or ecommerce, such as salons, fitness providers, consultants, service businesses and smaller online stores.
PLUS
Wix Studio Plus costs AU$47 per month.
It may suit larger small-business websites with more content, storage, collaborators or dynamic pages.
Most small businesses using Wix Studio are unlikely to need Elite or Enterprise plans.
May suit: growing businesses, larger service providers, businesses with multiple services or locations and websites with more complex content needs.
Wix Classic or Wix Studio?
The plan prices are relatively similar, so this decision should not be based on price alone.
The main differences for a small business are:
How simple or customised the design needs to be
How much control is required across desktop, tablet and mobile
Whether the website needs dynamic content
Whether it will be built independently or by a professional designer
Wix Classic may suit you when:
The website is relatively simple
You are happy working from a template
You only need a small number of standard pages
You plan to build or manage it yourself
You do not need highly customised layouts
Wix Studio may suit you when:
You want a more custom or premium design
The website needs more complex layouts
The design needs to work more precisely across different screen sizes
You need dynamic pages or more advanced content structures
The website is being professionally designed
You want more flexibility as the business grows
If you are working with a professional designer, you do not need to worry about choosing the editor yourself. A good designer will recommend the option that best suits your website’s design, functionality and long-term needs.
A simple website can work well in Wix Classic. A more design-led, responsive or structurally
complex website is generally better suited to Wix Studio.
For a more detailed comparison, read: Wix Classic vs Wix Studio: What’s the Difference and Which One Does Your Business Actually Need?
What Are You Paying for With a Wix Plan?
A Wix subscription covers more than access to the website editor.
Depending on the plan, it may include:
Website hosting
SSL security
Access to the Wix editor
Website storage
Platform updates
Technical maintenance
Customer support
SEO settings
Forms and basic business tools
Ecommerce, booking or payment features on eligible plans
Because hosting and platform maintenance are included, you do not usually need to organise separate hosting, security software or system updates.
This bundled setup can make the ongoing cost easier for a small business to manage.
DIY Wix Website vs Working With a Website Designer
The Wix subscription gives you the platform. It doesn't decide who plans, builds and prepares the website, and that decision usually shapes the final cost, and the result, more than the plan you choose.
One of the best things about Wix is that it genuinely puts website building within reach of almost anyone. You don't need to code, and you don't need a developer to get a site live. If you're willing to put the time in and learn the platform, you can build a website yourself.
The word that matters there is time. Building a website that looks good is one thing. Building one that also works well — loads quickly, reads clearly, guides visitors toward enquiring, and holds up on mobile and in search — takes real planning and effort, on any platform.
BUILDING THE WEBSITE YOURSELF
DIY can be a sensible option when your budget is tight, the website is fairly simple, you already have your content and images, and you have the time and know-how to plan, build and test it properly.
The obvious costs are the Wix plan, a domain, business email and any paid apps. The less obvious cost is time, whether that's yours or a team member's.
A DIY website still needs:
Planning the overall site structure and how the pages fit together
Content writing
Sourcing and preparing images and graphics
Design and layout decisions
Building the site and its pages within the builder
Mobile optimisation
SEO setup
Setting up any functionality the site needs, from enquiry forms to bookings, online payments and store pages
The technical setup, including connecting a custom domain, business email and publishing the site
Testing before launch
Ongoing updates and maintenance after launch
Wix makes each of these easier, but it doesn't make the strategic, design or content decisions for you. Getting them right still comes down to the research, effort and time you're able to put in — and for a lot of small business owners, those are hours pulled straight out of running the business.
WORKING WITH A WEB DESIGNER
This is where many businesses land, some after weighing it up and some after trying the DIY route first: not because they can't build it themselves, but because their time is better spent elsewhere and they want it done properly.
A designer generally gets the job done faster and to a consistently higher standard, because it's work they do every day. When you hire one, the Wix plan is only part of the investment. You're also paying for the expertise, experience and craft that turn the platform into a website that actually performs.
You may also be paying for:
Website strategy
Page planning and user journeys
Custom design
Responsive layouts across desktop, tablet and mobile
Copywriting
SEO setup
Image sourcing and preparation
Ecommerce or booking setup
Dynamic pages and CMS development
Testing
Launch support
Training
Ongoing updates or maintenance
That's the part Wix can't do for you, and it's usually what separates a website that looks fine from one that consistently brings in work. If you'd like to see the difference a professionally built site can make, you can take a look through our case studies.
It helps to separate the two costs involved. The first is the monthly Wix plan, which pays for the platform: hosting, security and the editor. The second is the website costs: building the site itself (your own time or a designer's fee), plus things like a domain, business email or paid apps — some bought through Wix, some through another provider.
Neither approach is wrong. If you have the time and enjoy the process, Wix makes DIY very achievable. If your time is scarce, or better spent on the work only you can do, a designer usually gets you there faster and with a more dependable result.
Still deciding which approach is right for you? Read The Ultimate Guide to Launching Your Website: DIY vs. Hiring a Designer for a more detailed comparison of the costs, benefits and trade-offs of each option.
Can You Use Wix for Free?
Yes, but the free plan is better suited to testing, learning or drafting than launching an established business website.
For most businesses, a paid plan is recommended because it allows you to connect a custom domain.
A custom domain:
Looks more professional
Is easier to remember
Creates a stronger brand presence
Allows you to use a matching business email address
Selected yearly plans may also include a new domain for the first year, although renewal is generally charged separately after that.
You can also keep a domain with another provider and connect it to Wix.
Watch for Promotional Pricing
Wix often discounts plans for new customers.
A discounted price may make the first subscription period more affordable, but it may not be the price you pay at renewal.
Before purchasing, check:
Whether the price is promotional
The standard renewal price
How long the discount applies
The total amount due at checkout
Whether GST is included
Whether the plan is billed monthly or annually
Whether automatic renewal is enabled
Yearly plans may be displayed as a monthly amount even though the full year is charged upfront.
It is therefore worth comparing both the advertised monthly figure and the total annual cost. You can also check Wix's Coupon page to see if there are any coupon codes available.
What Other Costs Should You Consider?
The Wix subscription covers the platform, but some businesses may choose additional tools or services depending on their website requirements.
DOMAIN RENEWAL
Selected yearly plans may include a new domain for the first year. After that, the domain normally becomes a separate annual cost.
BUSINESS EMAILS
A professional email address such as hello@yourbusiness.com.au is usually purchased separately.
The cost depends on the number of email accounts required and the email plan selected.
PAID APPS
Some additional features may require free or paid apps.
These may include:
Advanced forms
Reviews
Events
Memberships
Loyalty programs
Translation
Advanced search and filtering
Marketing integrations
Before paying for an app, check whether similar functionality is already included in your Wix plan.
PAYMENT-PROCESSING FEES
Businesses accepting online payments may also pay transaction or processing fees.
These fees are separate from the Wix plan and can vary depending on the payment provider, payment method and customer location.
WEBSITE SUPPORT AND UPDATES
Though Wix handles platform updates, hosting and security automatically, ongoing support can help keep your website fresh, accurate and working well through content updates, new pages, design refinements, SEO improvements and regular checks as your business grows.
This depends on how confident you are managing the site and how frequently it needs to change.
Which Plan Will Most Small Businesses Need?
You may only need an entry-level paid plan when:
The website is mainly informational
Customers will enquire rather than pay online
The site has a small number of pages
You do not need extensive storage or dynamic content
This could mean Wix Classic Light or Wix Studio Basic.
You will need a payment-enabled plan when customers need to:
Buy products
Book and pay online
Pay a deposit
Purchase a service, package or membership
This could mean Wix Classic Core or Wix Studio Standard.
A higher plan may be needed when:
Ecommerce is a major part of the business
The site contains a large amount of media
You need extensive dynamic content
Several team members require access
You are reaching the limits of your current plan
Is Wix Good Value for a Small Business?
For most small businesses, Wix is good value, especially because most of the costs you'd pay for separately on other platforms are built into the one monthly plan. Hosting, SSL security, platform updates, maintenance, support and a set of business tools are all included in the subscription. On some other platforms, several of those are separate things you have to arrange, pay for and keep track of yourself, so a plan that looks cheaper up front can end up costing more, and taking more effort to manage, once everything's added up.
The other part is range. Wix covers everything from a simple template site (Wix Classic) to a fully custom, professionally designed one (Wix Studio) on the same platform. A business can start simple and grow — adding payments, bookings, dynamic pages or a more custom design later — without moving to a new platform and rebuilding from scratch. You can also build it yourself or bring in a designer on the same system, which protects the investment either way.
How Wix compares with the main alternatives:
Squarespace: similar all-in-one setup and polished templates, but less design flexibility and fewer built-in business features once you need things like bookings.
GoDaddy: simpler and cheaper up front, but very limited for design and for growing a site over time.
WordPress: suited to high custom functionality and development, and looks cheaper up front, but it's self-managed, so a lot of what's included in a Wix plan (hosting, security, updates, plugins) becomes an extra cost you handle yourself.
Shopify: purpose-built for online stores, so it's often the right fit if selling products is your main focus, which is why we build on it too.
It suits a wide range of small businesses well:
Service businesses, consultants and coaches
Health, wellness and booking-based businesses
Tradies and professional services
Small online stores
That said, the cheapest plan isn't automatically the best value. A plan is good value when it gives you the functionality your business actually needs — without paying for features you won't use, and without forcing a rebuild soon after launch. The right plan is the one that fits what your customers need to understand and do on your website.
How Wix compares with other builders on features, ease of use and cost is a bigger question than pricing alone. For a full head-to-head, read Best Website Builder for Small Businesses in 2026.
So, How Much Does Wix Really Cost?
For most Australian small businesses, the Wix platform itself will cost around AU$18 to AU$55 per month.
The final cost depends on whether you need:
A simple informational website
Online payments or bookings
Ecommerce
A custom Wix Studio website
Paid apps
A domain and business email
Professional website design or support
Wix can be a practical and cost-effective platform, but the subscription is only one part of the total website investment.
The right plan is the one that supports what your customers need to understand and do, without paying for functionality your business does not need.
Need Help Understanding Your Website Costs?
Not sure what you should budget for a Wix website, which costs apply or which option offers the best value for your business?
Ready to Talk Through Options?
Talk through your website options and choose the right next step for your business.
Already have a website and want to know where further investment could make the biggest difference?
Frequently Asked Questions
How much is Wix per month in Australia?
Wix plans most relevant to small businesses currently range from approximately AU$18 to AU$55 per month.
How much does it cost to build a Wix website?
The cost depends on whether you build the website yourself or work with a designer. The Wix plan provides the platform, while the final website investment depends on factors such as design, content, functionality and additional services.
Is Wix free?
Wix has a free plan available, but it uses a Wix web address. A paid plan is recommended for a business website so you can connect your own domain.
Which Wix plan accepts payments?
For Wix Classic, Core and higher plans accept payments. For Wix Studio, Standard and higher plans accept payments.
Does Wix include hosting?
Yes. Website hosting is included in the Wix plan.
Does Wix include a domain?
Selected yearly plans may include a new domain for the first year. Renewal is generally charged separately after that.
Does Wix include business email?
No. Business email is usually an additional subscription.
Is Wix Classic cheaper than Wix Studio?
Not necessarily. Their small-business plans are similarly priced. The better option depends more on the type and complexity of website you need than the monthly price.
Is a website designer included in the Wix plan?
No. The Wix plan pays for the platform. Professional planning, design, copywriting, SEO and setup are separate services.
Recommended Reading
Still deciding what your website should cost, which Wix editor you need or whether to build it yourself? These guides can help you compare your options before you invest:
Web Design Sydney Pricing: What You Should Be Paying and Why
Wix Classic vs Wix Studio: What’s the Difference and Which One Does Your Business Actually Need?
The Ultimate Guide to Launching Your Website: DIY vs. Hiring a Designer
Shopify vs Wix for eCommerce: Which Platform Is Better for Your Online Store?
