TIP 1: MAKE IT EASY FOR PEOPLE TO SEE THE BENEFIT OF WORKING WITH YOU
Before spending money, most consumers do their research. They want to get insight from other people’s experience to know whether your products and services are the right fit for them. Recent studies have shown that 75% of consumers are influenced by online reviews. Google My Business & Facebook are two ways to get reviews while also showcasing your brand and products/services that are also free.
TIP 2: IS YOUR WEBSITE COPY WORKING AS HARD AS IT SHOULD FOR YOU
Good copywriting is vital for two of your website’s most important functions: BEING FOUND ON SEARCH ENGINES (Google, Bing, etc) and INFORMING POTENTIAL CUSTOMERS about what you do.
While the majority of us can write about the services we provide, the finesse & skill that is required to craft good content requires both training and experience.
FOR THE CUSTOMERS: Website visitors scan pages rather than read them as they would a book so it is important that a web page be structured for ‘scan-ability’. Your content also needs to get to the point quickly, as online attention spans are short. Super key, is it needs to tell your visitors what’s in it for them, rather than focussing on you and your business.
FOR SEARCH RESULTS: Your website copy should be written for SEO and have the keywords and phrases within it that your potential customers will use to search to find you. Without them, Google isn't going to know to display your website in search results.
TIP 3: WHY USING GOOGLE MY BUSINESS IS ABSOLUTELY KEY FOR LOCAL SEO
If local customers are important to your business, then you need to have a Google My Business listing. It takes a couple minutes to set up and it's free.
Google My Business profiles come up before the organic search results. Which means that by not having one, your competitors have a far stronger chance in getting the business before you, if people are searching for services in their local area.
With a Google My Business profile, you can easily ask and capture reviews, which are important because they give potential customers insight into your product or service quality and enable them to make more informed purchasing decisions, especially early on. Which Google takes into consideration when determining the order of businesses it returns in local searches.
