Psychology Practice Website for Vertical Psychology
PROJECT OVERVIEW
Vertical Psychology is a Sydney-based practice offering evidence-based therapy and counselling for adults, teens, and families.
The goal was to design a professional, approachable website that inspires confidence, clarifies services, and simplifies appointment booking for new clients.
Industry:
Health & Well-being (Psychology)
Platform:
Wix Classic Editor
Service Type:
Website Design, Logo Design, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Create a digital presence that feels calm, human, and clinically trustworthy, helping visitors feel supported while positioning the practice as a modern, client-centred clinic.
THE APPROACH
We organised content around a linear care journey with concise copy and supportive visuals to reduce overwhelm, while clear CTAs make accessing help straightforward.
Design & Branding
A soothing palette of blues, stone, and soft neutrals conveys peace and balance.
Minimalist layouts, gentle gradients, and rounded iconography enhance readability and emotional safety.
Professional photography of the team and workspace builds personal connection and trust.
SEO & TECHNICAL OPTIMISATION
Optimised for “psychologist Sydney”, “anxiety therapy”, and “counselling services Sydney.”
Semantic headings, local-business schema, and compressed imagery ensure fast loading and local search performance.
PROJECT SUMMARY
The Vertical Psychology website delivers clarity, warmth, and professionalism, helping users quickly find relevant support and take confident action.
Its design reinforces trust while reflecting the practice’s evidence-based ethos and compassionate approach.