Coaching & Personal Development Website for Caro Tohana
PROJECT OVERVIEW
Caro Tohana is a confidence and business coach who helps women redefine success through mindset, clarity, and aligned action.
The goal of this project was to create a personal brand website that feels authentic, grounded, and aspirational — translating Caro’s empowering message into an elegant digital experience that drives discovery calls and program sign-ups.
Industry:
Coaching & Personal Development
Platform:
Wix Classic Editor
Service Type:
Website Design, Logo Design, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Create a personal-brand hub that balances inspiration with action — showcasing programs, philosophy and outcomes.
THE APPROACH
We used a story-led structure, integrated testimonials and short forms, and made CTAs visible but supportive.
Design & Branding
Soft earthy tones, calm photography and elegant type express safety and self-belief. Layouts keep copy scannable with supportive iconography.
SEO & TECHNICAL OPTIMISATION
Targeted phrases such as “confidence coach”, “business coach for women”. Semantic headings, internal links between programs and articles, and fast, accessible templates.
Wix booking forms and automated email responses. Blog and resources planned for evergreen search growth.
PROJECT SUMMARY
The final Caro Tohana website reflects a balance of empathy and professionalism, helping visitors feel seen and inspired to take the next step.
It communicates clarity, confidence, and credibility — key pillars of Caro’s coaching brand.
Results Highlights:
● +46 % increase in organic traffic from coaching-related searches
● +30 % growth in discovery-call bookings within two month
● Increased dwell time and engagement on program pages