Counselling & Mental Health Website for Connecting Mental Health
PROJECT OVERVIEW
Connecting Mental Health is a Sydney-based counselling and mental health service dedicated to helping individuals and families navigate emotional challenges through connection, compassion, and evidence-based care.
The goal was to design a trustworthy, empathetic website that encourages users to reach out for support while presenting professional credibility and warmth.
Industry:
Counselling & Mental Health
Platform:
Wix Classic Editor
Service Type:
Website Design, Logo Design, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Create a digital space that feels safe, supportive, and accessible, providing clear information about therapy options, counsellor profiles, and contact pathways.
THE APPROACH
We structured the site around intuitive information flow, reducing overwhelm and encouraging exploration. Warm, conversational copy and reassuring visuals were paired with logical navigation and clear CTAs to encourage first contact.
Design & Branding
A gentle, calming palette of light blues, lavender, and soft neutrals evokes peace and approachability.
Minimalist iconography and human-centred imagery reinforce compassion and professionalism.
Logo design focuses on interconnection and balance, reflecting the organisation’s mission of support and unity.
SEO & TECHNICAL OPTIMISATION
Optimised for “counsellor Sydney”, “mental health support NSW”, and “therapy services online.”
Metadata, structured schema, and Google Business integration improve visibility and trust signals for local searches.
PROJECT SUMMARY
The Connecting Mental Health website delivers a welcoming and reassuring user experience, blending emotional tone with professional clarity.
It encourages engagement, improves discoverability, and helps users feel supported from their first visit.
Results Highlights:
● +45 % increase in new enquiries within 3 months
● +28 % improvement in engagement metrics across mobile devices