ONLINE DIRECTORY WEBSITE

The owner, Jono, decided to create an online platform to introduce and educate people on different counselling approaches, providing the opportunity for individuals to learn specific counselling techniques through summaries, short videos, activities, and questionnaires.  

Flow Cre8tive was hired to create a brand and website for the business that delivered the message and provided therapists and the community a central hub for those looking for mental health support and education.

COLOUR PALETTE

The chosen color palette was carefully selected to mirror the essence and mission of the business:

BLUE: This specific shade of blue was chosen to convey a profound and tranquil nature, embodying stability and introspection. Its resemblance to the steady rhythm of ocean waves provides a sanctuary for contemplation. Serving as a visual anchor, this color fosters a sense of security and structure during times of mental unrest. It also fosters serenity and mental clarity, fostering an environment that promotes open-mindedness and relaxation. Essentially, it acts as a gentle breeze for the mind, enabling thoughts to flow freely and effortlessly.

PINK: The inclusion of this color signifies a soft and tender quality. Pink exudes warmth and compassion, evoking a sense of comfort and nurturing. Within the context of mental health, pink symbolizes self-love and understanding, creating an environment of acceptance and encouragement. It serves as a reminder that it's acceptable to treat oneself with kindness during the journey towards well-being.

IMAGES

To amplify the impact of the color palette, we carefully selected a combination of nature imagery. These visuals have a remarkable ability to evoke a sense of calm, balance, and connection, making it a powerful symbol for mental health.

FUNCTIONALITY

PROFILE DIRECTORY | ONLINE BOOKINGS | SUBSCRIPTIONS | MEMBERS AREA | QUESTIONNAIRES: EMAIL AUTOMATIONS

THE RESULT

Flow Cre8tive successfully built a digital haven that promotes a seamless well-being experience. The striking visual layout, unified branding, and premium content all contribute to a sleek and user-friendly design, facilitating easy navigation for those in search of mental health resources, which has effectively distinguished Connecting Mental Health in the landscape of online mental health services.