Interior Designer Website for Milu Designs
PROJECT OVERVIEW
Milu Designs is an interior design studio offering creative, boho-inspired interiors with an earthy, refined aesthetic. The goal was to build a visually immersive yet highly functional website that captures the studio’s design philosophy — relaxed, natural, and effortlessly elegant.
Industry:
Interior Design
Platform:
Wix Classic Editor
Service Type:
Website Design, Brand Development, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Milu Designs needed a website that could translate their earthy, boho-inspired interior design style into a refined digital experience that felt calm, premium, and intentional — not trend-driven or cluttered.
The existing brand direction lacked a clear online framework to support:
A portfolio-led business model where visual storytelling drives enquiries
A growing Sydney-based client base searching for interior designers online
A balance between relaxed, organic aesthetics and professional credibility
The site needed to function as both a visual lookbook and a conversion-focused business tool, with clear pathways to enquiry while maintaining an editorial, design-forward feel.
Key requirements included:
A minimalist structure that allowed texture-rich imagery to lead
A layout system flexible enough to showcase projects like curated magazine spreads
SEO foundations to support discoverability for competitive search terms such as “interior designer Sydney” and “boho interior design”
A user-friendly CMS that allowed future updates without disrupting design integrity
Ultimately, the brief was to create a website that felt effortless on the surface, while being strategic underneath — mirroring the Milu Designs philosophy itself.
THE APPROACH
We built a minimalist framework that lets content breathe while prioritising image-led layouts and subtle transitions. Each project is showcased like a magazine spread, designed to inspire exploration while remaining commercially functional.
Design & Branding
An organic colour palette of terracotta, olive, and clay tones pairs with clean typography and generous white space to echo Milu’s boho-luxe aesthetic. The design balances texture and space, mirroring the brand’s relaxed sophistication.
SEO & TECHNICAL OPTIMISATION
The site was optimised for “interior designer Sydney”, “boho interior design”, and “modern residential interiors.” Structured data and alt-tag optimisation ensure better visibility on search and Pinterest-rich results.
PROJECT SUMMARY
The new Milu Designs website captures the essence of the studio’s creativity and calm sophistication. Since launch, the site has seen improved engagement metrics, higher time-on-page, and positive client feedback for its visual flow and user-friendly structure.
Results Highlights:
● +35% increase in organic visits within the first quarter
● Stronger conversions through direct enquiry forms
● Enhanced portfolio presentation improving brand credibility
