eCommerce Website for Lux Linen
PROJECT OVERVIEW
Lux Linen is a Melbourne based online store offering sustainable, hotel-quality bed linens, homewares, and sleep accessories.
The goal of this project was to create a minimalist yet luxurious eCommerce website that elevates the brand’s digital identity while maximising product visibility and conversion.
Industry:
Retail / eCommerce (Homewares)
Platform:
Shopify
Service Type:
Shopify Website Design, Logo Design, SEO Optimisation
Location:
Melbourne, Australia
THE BRIEF
To build a Shopify store that feels effortlessly elegant and sustainable, aligning the online shopping experience with the brand’s emphasis on comfort, craftsmanship, and eco-conscious living.
THE APPROACH
We created a clean, tactile layout that allows the textures and details of the fabrics to take centre stage.
The user journey was structured to move smoothly from Shop →
Discover → Learn → Checkout, minimising friction points and optimising for high-value product categories like bedding sets and home accessories.
Design & Branding
A neutral palette of soft whites, sand, and dove grey reflects the brand’s serene aesthetic.
High-resolution product photography and lifestyle imagery showcase fabric quality and styling inspiration.
Typography balances modern minimalism with warmth — soft sans-serifs paired with understated serifs for an editorial tone.
SEO & TECHNICAL OPTIMISATION
Optimised for “luxury linen Australia”, “sustainable bedding”, and “homewares online.”
Product schema, optimised metadata, and collection-level SEO drive visibility across core retail keywords.
Performance tuning included lazy loading and image compression for faster mobile load speeds.
PROJECT SUMMARY
The Lux Linen website captures refined simplicity and everyday luxury, turning online browsing into a tactile experience.
It showcases the brand’s sustainability ethos and design aesthetic while delivering a seamless eCommerce journey.
Results Highlights:
● +42 % improvement in organic search visibility for bedding-related keywords
● Enhanced brand perception through cohesive design and storytelling