Health Coach Website for Life in Balance
PROJECT OVERVIEW
Life in Balance is a holistic wellness brand helping women over 40 regain energy, clarity, and connection through lifestyle and mindset coaching.
The goal was to design a calm, grounded, and inspiring online experience that reflects the brand’s philosophy of balance and self-discovery while driving bookings for coaching sessions and programs.
Industry:
Health & Wellness Coaching
Platform:
Wix Classic Editor
Service Type:
Website Design, Logo Design, SEO Optimisation
Location:
Sydney, Australia
THE BRIEF
Create a digital presence that embodies tranquility and trust, guiding users naturally from awareness to action while maintaining authenticity and warmth.
THE APPROACH
We built a clear user journey — ensuring visitors feel supported and confident to take the next step. Strategic CTAs and simple page hierarchy encourage exploration without pressure, reinforcing the brand’s calm confidence.
Design & Branding
An earth-inspired palette of sage, beige, and sand tones was combined with natural imagery to evoke grounding and renewal.
Soft transitions, spacious layouts, and organic shapes mirror the flow of breath and nature — central to the brand’s wellness ethos.
Typography balances elegant scripts with modern sans-serifs for approachability and sophistication.
SEO & TECHNICAL OPTIMISATION
Optimised for “women’s health coach Sydney”, “holistic wellness for women over 40”, and “mindset and lifestyle coaching.”
Metadata, alt tags, and clean URL structure improve search relevance.
Performance enhancements include lazy-loaded imagery and mobile responsiveness.
PROJECT SUMMARY
The new Life in Balance website embodies calm confidence and authentic storytelling, empowering women to reconnect with their wellbeing.
Its design and content work in harmony to create emotional connection, drive discovery calls, and build long-term client trust.
Results Highlights:
● +40 % increase in session duration within 60 days
● +25 % lift in bookings through direct online scheduling
● Higher engagement with educational blog content