Laundry Equipment eCommerce Website for F.L Costello & Co
PROJECT OVERVIEW
F.L Costello & Co is a long-established supplier of commercial laundry equipment across Australia. The goal of this project was to design a clear, professional eCommerce website that highlights technical product information while streamlining customer enquiries for both retail and wholesale buyers.
Industry:
Commercial Equipment / eCommerce
Platform:
Wix Studio
Service Type:
Website Design, UX Optimisation, SEO
Location:
Sydney, Australia
THE BRIEF
To modernise the company’s outdated web presence into a conversion-focused, product-first experience that reinforces reliability and industry authority.
Present complex specs clearly, support buyers with comparison and enquiry flows, and reflect a reliable, established brand.
THE APPROACH
We developed an intuitive site architecture that separates products by category (washers, dryers, finishing equipment) and service type.
Each page balances imagery, concise descriptions, and technical specifications to support informed purchasing decisions.
Design & Branding
The visual identity uses a crisp industrial palette of charcoal, steel grey, and white with accent blues drawn from the brand logo.
A clean, utilitarian aesthetic with strong grid, robust typography and product-first photography conveys engineering reliability and trust.
SEO & TECHNICAL OPTIMISATION
Structured product data, descriptive schema and technical copy for search terms around commercial/industrial laundry equipment; performance and accessibility tuned in Wix Studio.
Dynamic product pages, enquiry forms routed to CRM, and resource downloads (spec sheets, manuals). Internal linking between categories, use-cases and support content builds topical authority.
PROJECT SUMMARY
The new site converts complex product research into confident enquiries and sales. Buyers can evaluate quickly, request specs, or contact sales without friction — supporting a more consultative sales pipeline.