Property Development Website for Kincaid
PROJECT OVERVIEW
Kincaid is a Sydney-based property development and construction company specialising in large-scale residential and commercial projects.
The goal of this project was to create a modern, design-led website that highlights the firm’s expertise, portfolio, and commitment to quality — establishing Kincaid as a trusted name in the property development sector.
Industry:
Property Development & Construction
Platform:
Wix Classic Editor
Service Type:
Website Design, SEO, UX Optimisation
Location:
Sydney, Australia
THE BRIEF
To develop a sleek, professional online presence that reflects architectural precision and contemporary sophistication, appealing to investors, architects, and project partners.
THE APPROACH
We structured the site around a portfolio-first experience, showcasing completed developments and upcoming projects with large-scale imagery and intuitive navigation.
Each project page balances visual storytelling with concise content to emphasise craftsmanship, sustainability, and project scope.
Design & Branding
A neutral palette of charcoal, white, and sand tones paired with minimalist typography creates an elegant, architectural aesthetic.
High-resolution photography and subtle animation effects add movement while maintaining professionalism.
SEO & TECHNICAL OPTIMISATION
Optimised for “property development Sydney”, “commercial construction company”, and “residential builder NSW.”
On-page SEO, structured data, and local business schema help Kincaid rank for core service areas and industry-specific searches.
PROJECT SUMMARY
The Kincaid website reflects the brand’s architectural integrity and design-focused approach, elevating its reputation within the development industry.
It provides a seamless digital experience that supports investor confidence and lead conversion.
Results Highlights:
● +41 % growth in organic traffic from developer-related searches
● Improved credibility through project imagery and structured design
● Higher-quality enquiries via integrated lead capture