House & Land Package Specialists Website Redesign | Wix Studio
PROJECT OVERVIEW
Harrlex Property Group is a Victoria-based house and land broker helping first-home buyers, investors and growing families navigate the building journey with greater clarity and confidence.
Unlike traditional builder sales teams or developer representatives, Harrlex operates independently, providing buyers with access to multiple builders, tailored property solutions and unbiased advice designed around their best interests.
As the business continued to grow, Harrlex required a stronger brand presence and a website that better reflected the quality of their service, clearly communicated their unique value proposition and provided a scalable platform for future growth.
Industry:
Property & Real Estate
Platform:
Wix Studio
Service Type:
Website Redesign, Branding & Logo Design, Brand Collateral, Copywriting, Dynamic CMS, SEO
Location:
Victoria, Australia
THE BRIEF
Harrlex approached Flow Cre8tive looking for a complete brand and website refresh that would elevate their market position and better communicate what makes them different within a highly competitive industry.
The existing website no longer reflected the professionalism, expertise and buyer-first approach that had become central to the business.
The project required:
A refined logo and visual identity
A premium website redesign
Strategic website copywriting
Dynamic property listing functionality
SEO implementation across the entire website
Supporting business collateral
A scalable platform capable of supporting future growth
The goal was to create a website that positioned Harrlex as a trusted property partner while simplifying what can often be a confusing and overwhelming process for buyers.
THE APPROACH
Rather than approaching the project as a standard website redesign, we focused on building a complete digital platform that aligned with Harrlex's core mission of putting buyers back in control of their building journey.
The strategy centred around three key objectives:
Clearly Differentiate Harrlex
Many businesses within the industry operate from the perspective of builders or developers. Harrlex needed to clearly communicate that they work for the buyer, providing independent advice and access to a wider range of opportunities.
Build Trust & Confidence
Purchasing land and building a home is one of the largest financial decisions many people will make. The website needed to establish credibility, simplify complex information and create confidence throughout the customer journey.
Create a Scalable Growth Platform
With ongoing property listings, estates and offers, the website required a flexible content structure that could grow alongside the business without requiring constant redevelopment.
To achieve this, we designed and developed a fully custom Wix Studio website supported by dynamic content collections, strategic copywriting and SEO-focused architecture.
Design & Branding
We developed a new logo, visual identity and supporting business collateral that better reflected Harrlex's premium positioning within the property industry.
The website was designed using a sophisticated dark colour palette with gold accents, creating a professional and trustworthy brand presence while helping Harrlex stand apart from traditional builder-focused competitors.
Every design decision focused on building trust, improving usability and creating a consistent experience across both digital and offline touchpoints.
SEO & TECHNICAL OPTIMISATION
The website was built in Wix Studio with a focus on scalability, user experience and long-term visibility.
A dynamic CMS structure was implemented to support property packages, estates and promotional offers, providing the Harrlex team with a streamlined way to manage and update content as the business grows.
Comprehensive on-page SEO was also applied throughout the website, including structured headings, metadata optimisation, internal linking, image optimisation and mobile responsiveness to support future organic growth.
PROJECT SUMMARY
The completed project delivered far more than a website redesign.
Through strategic branding, business collateral, premium website design, dynamic property functionality and SEO implementation, Harrlex Property Group now has a digital platform that better reflects the quality of their service and supports future business growth.
Results After Launch
First 3 months compared to the previous 3 months on the old website.
+141% increase in total website sessions
+114% increase in unique visitors
+192% increase in organic search traffic
+152% increase in direct traffic
The result is a stronger online presence, improved visibility and a scalable platform that continues to support Harrlex's mission of providing a faster, clearer and more buyer-focused property experience.
FREEBIE
FREE WEBSITE AUDIT CHECKLIST
Not sure if your website is helping your business — or quietly holding it back?
Use this practical checklist to review the key areas of your website and get clear on what may need improving next.
Inside, you’ll check your:
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Branding and visuals
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Content and messaging
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Navigation and user experience
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Mobile experience
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SEO basics
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Trust signals
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Forms, links and key functions
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Site speed, accessibility and tracking
You’ll also score each section so you can quickly see what’s working, what could be improved and what needs attention first. Download the checklist and review your website with more clarity and confidence.