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Furniture Website Design | Wix eCommerce Project

PROJECT OVERVIEW

Flow Cre8tive partnered with a Bulgarian-based furniture and homewares retailer to create a modern, conversion-driven Shopify eCommerce website.
The goal was to develop an online experience that reflects the brand’s craftsmanship, highlights premium product photography, and simplifies the buying journey for interior design enthusiasts.

Industry:

Homewares & Furniture

Platform:

Wix

Service Type:

Website Design, Branding, SEO Setup, eCommerce Integration

Location:

Bulgaria

THE BRIEF

The client needed a website that could showcase their handcrafted furniture range and support seamless online ordering and stock management.Our focus was on creating a visual and functional balance — a site that felt high-end yet user-friendly, designed to perform across both desktop and mobile.

“We wanted the website to mirror the aesthetic of their showrooms — clean, tactile, and beautifully curated.”

THE APPROACH

We built the site on Wix for its robust product management and scalability, incorporating:

  • A customised product filter for faster navigation

  • High-resolution galleries to showcase detail and texture

  • A simplified checkout flow to reduce cart abandonment

  • SEO-friendly product naming and descriptions for Google Shopping and organic visibility

  • Integration with Instagram Shopping to leverage lifestyle content

Design & Branding

Clean typography, soft neutrals, and full-width galleries deliver a tactile, design-led feel. We aligned fonts and palette with packaging to unify online and in-store branding.

SEO & TECHNICAL OPTIMISATION

We performed an initial SEO setup focused on:

  • Keyword optimisation for “furniture website design Bulgaria” and “homewares online store”

  • Compressed image assets to improve Core Web Vitals

  • Added schema markup for Product, Local Business, and Organization

  • Optimised title and meta description tags per collection

PROJECT SUMMARY

This Wix website design combined clean aesthetics with commercial functionality, resulting in a website that not only looks beautiful but performs — driving measurable results and long-term scalability.


Looking for Something Similar?


Ready to elevate your brand with a Shopify or Wix website?
Explore our eCommerce Web Design Services or Branding Packages to discover how Flow Cre8tive can help your business grow online.

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