Florist Website Design for Curious Rabbit Flower Shop
PROJECT OVERVIEW
Curious Rabbit Flower Shop is a boutique studio florist in Balmain, NSW, offering seasonal bouquets, gift hampers and same-day delivery. The brief was to create a warm, artisan brand presence and a simple, intuitive ordering flow for busy customers.
Industry:
Retail / Floristry
Platform:
Wix Classic Editor
Service Type:
Website Design, Branding & eCommerce Setup
Location:
Balmain, NSW
THE BRIEF
Elevate the florist’s identity and build an online store that makes occasion-based shopping and delivery selection effortless.
THE APPROACH
We mapped the ordering journey and reduced steps and cognitive load across each stage.
Design & Branding
A soft, organic palette and natural textures highlight hand-crafted quality. Full-bleed product imagery and generous white space focus attention on blooms and hampers.
SEO & TECHNICAL OPTIMISATION
On-page SEO for Balmain/Inner West Sydney search intent (e.g., “flower delivery Balmain”, “same-day florist Inner West”). Image compression, lazy-loading, descriptive alt text and clean URL structure were implemented.
Built on Wix Classic Editor with eCommerce: delivery-zone logic, order notes, upsells (cards, vases, add-ons) and email confirmations. Internal linking connects occasions, hampers and care-tips content for topical depth.
PROJECT SUMMARY
The result is a calm, personality-rich florist site that streamlines orders and reduces friction for same-day delivery. Customers find the right arrangement faster, while add-on prompts gently increase average order value.
FREEBIE
FREE WEBSITE AUDIT CHECKLIST
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Inside, you’ll check your:
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Branding and visuals
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Content and messaging
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Navigation and user experience
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Mobile experience
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SEO basics
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Trust signals
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Forms, links and key functions
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Site speed, accessibility and tracking
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