eCommerce Website for Bear Bagels
PROJECT OVERVIEW
Bear Bagels is a boutique Melbourne-based bakery brand bringing freshly hand-rolled bagels and signature spreads to homes and cafés across Victoria.
The goal of this project was to design a playful yet premium Shopify website that balances personality with performance — enabling direct online orders, wholesale enquiries, and local delivery integration.
Industry:
Food & eCommerce
Platform:
Shopify
Service Type:
Shopify Website Design, Branding, SEO
Location:
Melbourne, Australia
THE BRIEF
To create a digital presence that feels local, artisanal, and joyful, highlighting Bear Bagels’ handmade process, flavour range, and brand personality in a visually appetising, conversion-focused way.
THE APPROACH
We developed a story-first layout, leading with the brand’s personality and craftsmanship before guiding users to shop.
Each product page spotlights texture and flavour, supported by warm copy and intuitive calls to action.
For wholesale clients, we built a dedicated B2B landing page to streamline partnership enquiries.
Design & Branding
A creamy beige and caramel palette evokes warmth and authenticity.
Rounded typography and friendly iconography convey an approachable, small-batch identity.
Full-bleed product photography and animated transitions reflect freshness and creativity while maintaining Shopify performance best practices.
SEO & TECHNICAL OPTIMISATION
Optimised for “bagels Melbourne”, “artisan bagel bakery”, and “fresh bagel delivery.”
Structured product schema, optimised imagery, and descriptive alt-text help improve ranking and user accessibility.
Page-speed enhancements and mobile responsiveness support seamless local ordering.
PROJECT SUMMARY
The Bear Bagels website combines Melbourne charm with strong UX design, giving customers a fun, simple, and flavour-rich shopping experience.
It effectively communicates the brand’s identity while building scalability for future product expansion and wholesale distribution.
Results Highlights:
● +68 % increase in online orders within 90 days
● Top-5 rankings for “bagels Melbourne”
● +44 % growth in returning customers via email automation