Cultural Venues Website that connects audiences across regional Victoria with film, art, exhibitions, and live performance.
PROJECT OVERVIEW
Cultural venue website in Victoria that connects audiences across regional Victoria with film, art, exhibitions, and live performance.
Industry:
Cultural Venue Entertainment Services
Platform:
Wix Studio
Service Type:
Website Design, Dynamic CMS Build, UI/UX Strategy, SEO Setup, Accessibility Compliance
Location:
Victoria, Australia
THE BRIEF
BCCV needed a high-performing website that could showcase their diverse cultural program across multiple venues, while streamlining internal workflows. It needed to be easy to navigate, mobile-optimised, and visually reflective of the creative community it serves. The site also needed to allow non-technical team members to update content frequently without compromising design or structure.
THE APPROACH
We built the site on Wix Studio for its advanced design flexibility and robust CMS capability, incorporating:
Dynamic content architecture for venues, events, and exhibitions
Filterable event listings with custom search options by location, date, genre, rating, and accessibility
Auto-filled enquiry forms linked to individual venues for streamlined communication
Blog, careers, and contact pages integrated with the overall structure
Design & Branding
A clean layout with strong visual hierarchy supports event discovery and accessibility. We used BCCV’s existing brand colours and fonts, enhanced with subtle animations and interaction design for a contemporary, inviting experience across desktop and mobile.
Interactive & Embedded Features
Embedded video and Spotify content to enrich artist and event pages
Interactive Google Maps and venue listings
Predictive search and smart filters to help users find events quickly
Social sharing tools built into every event, blog, and venue page
SEO & TECHNICAL OPTIMISATION
We laid the groundwork for strong organic visibility and technical performance:
Custom meta titles and descriptions across dynamic pages
Clean heading hierarchy and alt-text applied across imagery
WCAG accessibility compliance
Google Search Console + Analytics integration
Page speed optimisation across image, animation, and layout elements
PROJECT SUMMARY
This custom-built Wix Studio website delivers an engaging, scalable platform for Bass Coast Cultural Venues. It balances strong design with practical content management, making it easy for the BCCV team to maintain while giving users a seamless cultural discovery experience.
Four months after going live, NISI saw the following results:
+131% increase in organic search traffic
+135% increase in direct traffic
+132% increase in unique visitors
Site Sessions: Before: 20,173 | After: 26,126 (+140% increase)
Bounce rate decreased by 74%