Cultural Venue Website Design Victoria | Wix Studio CMS Project
PROJECT OVERVIEW
This project involved designing and developing a scalable cultural venue website that connects audiences across regional Victoria with film screenings, exhibitions, live performance, and community events.
The goal was to create a high-performing, accessible platform that supports event discovery, reflects the creative identity of the organisation, and empowers internal teams to manage content with ease.
Industry:
Cultural Venues & Arts Organisations
Platform:
Wix Studio
Service Type:
Website Design, Dynamic CMS Development, UI/UX Strategy, SEO Setup, Accessibility Compliance
Location:
Victoria, Australia
THE BRIEF
Bass Coast Cultural Venues (BCCV) required a modern, flexible website capable of showcasing a diverse cultural program across multiple venues.The site needed to balance strong visual storytelling with practical functionality, including:
Clear navigation across venues, events, and exhibitions
A mobile-first experience for users discovering events on the go
A CMS that allowed non-technical team members to update content regularly without breaking layout or SEO structure
Built-in accessibility considerations to meet WCAG standards
In short: a platform that could grow with their program, not limit it.
THE APPROACH
We designed and built the website using Wix Studio, chosen for its advanced layout control, responsive design capabilities, and powerful CMS functionality.
DYNAMIC CMS ARCHITECTURE
We implemented a fully dynamic content structure to support:
Venues, events, and exhibitions managed from a central CMS
Automatically generated pages with consistent design and SEO structure
Scalable content expansion without additional development overhead
EVENT DISCOVERY & FILTERING
To improve usability and reduce friction, we developed:
Filterable event listings by location, date, genre, rating, and accessibility
Predictive search to surface relevant events quickly
Auto-populated enquiry forms linked to individual venues
SUPPORTING PAGES & CONTENT
The site architecture also includes integrated blog, careers, and contact pages, all aligned to the core CMS structure for consistency and long-term SEO performance.
Design & Branding
The visual design prioritises clarity, accessibility, and cultural credibility.
Clean layouts with strong visual hierarchy to support event discovery
Existing brand colours and typography refined for digital application
Subtle animations and interaction design to create a contemporary, engaging experience
Fully responsive layouts optimised for desktop, tablet, and mobile
INTERACTIVE & EMBEDDED FEATURES
To enhance engagement and content depth, we integrated:
Embedded video and Spotify playlists for artists and events
Interactive Google Maps with venue listings
Smart filters and predictive search for intuitive browsing
Social sharing tools built into event, blog, and venue pages
These features support both user engagement and content discoverability.
SEO & TECHNICAL OPTIMISATION
SEO and performance were embedded into the build from day one, not added as an afterthought.
Custom meta titles and descriptions across all dynamic CMS pages
Clean heading hierarchy and image alt text for accessibility and search visibility
WCAG accessibility compliance
Google Search Console and Analytics integration
Page speed optimisation across images, animations, and layout elements
This foundation ensures the site is technically sound, discoverable, and scalable.
PROJECT SUMMARY
This custom Wix Studio website delivers a future-proof digital platform for Bass Coast Cultural Venues.
It combines thoughtful UX, flexible CMS architecture, and strong SEO fundamentals to support both audience growth and internal efficiency.
The result is a site that empowers the BCCV team to manage a complex cultural program while providing users with a seamless, accessible discovery experience across regional Victoria.
+131% increase in organic search traffic
+135% increase in direct traffic
+132% increase in unique visitors
Site Sessions: Before: 20,173 | After: 26,126 (+140% increase)
Bounce rate decreased by 74%
