Counselling Website for Blue Magnolia Counselling
PROJECT OVERVIEW
Blue Magnolia Counselling provides therapeutic services focused on emotional well-being, resilience, and personal growth.
The goal was to create a calm, reassuring website that establishes trust, explains the services clearly, and makes it easy for clients to take the first step toward booking a session.
Industry:
Counselling & Mental Health
Platform:
Wix Classic Editor
Service Type:
Website Design, SEO, UX Optimisation
Location:
Sydney, Australia
THE BRIEF
Design a professional yet gentle website that communicates safety, support, and hope while simplifying access to care for new clients.
THE APPROACH
Language and flow were designed to reduce anxiety and decision fatigue — helping users feel informed and ready to reach out. A resources section was introduced to share mental health information and boost search visibility.
Design & Branding
A soft palette of blues and neutrals creates a tranquil tone that reflects the brand’s therapeutic focus.
Open spacing, gentle gradients, and natural imagery evoke calmness and empathy.
Typography pairs rounded sans-serif headings with clean body text for readability and warmth.
SEO & TECHNICAL OPTIMISATION
Optimised for “counsellor Sydney”, “online counselling services”, and “mental health therapy NSW.”
Metadata, image optimisation, and structured schema were applied to improve Google Business and map visibility.
PROJECT SUMMARY
The final Blue Magnolia Counselling website conveys compassion and professionalism, offering visitors reassurance from the first scroll.
It simplifies access to care while positioning the practice as trustworthy, empathetic, and client-focused.
Results Highlights:
● +35 % increase in contact form submissions within 60 days
● Lower bounce rate through streamlined navigation
● Positive feedback from clients on accessibility and clarity