Smart Home & Electrical Services Website for Nisi Group
PROJECT OVERVIEW
Nisi Group is a specialist provider of smart-home automation, electrical installation, and Control4 integration for high-end residential and commercial projects across Melbourne.
The goal was to create a modern, technically precise, and conversion-driven website that communicates innovation, reliability, and deep expertise in connected-living technology.
Industry:
Electrical & Smart-Home Technology
Platform:
Wix Studio
Service Type:
Website Design, SEO Setup, UX Optimisation, CRM Integration
Location:
Melbourne, Australia
THE BRIEF
To design a digital platform that presents Nisi Group as a leader in smart-home technology — merging engineering excellence with luxury design. The site needed to showcase services such as home-theatre installation, Control4 automation, and lighting design, while encouraging quote and consultation requests.
THE APPROACH
We focused on clarity, structure, and authority, positioning each service within a logical hierarchy for effortless navigation.
Content strategy emphasised education over sales, demonstrating Nisi’s credentials while explaining complex tech in human terms.
Dynamic visuals — device mock-ups, schematic overlays, and ambient motion — reflect both innovation and professionalism.
Design & Branding
A dark-mode aesthetic featuring graphite, silver, and electric-blue accents conveys precision and high-tech confidence.
Strong typographic hierarchy, smooth scrolling, and layered imagery create depth and movement.
Photography highlights luxury interiors and completed installations, reinforcing trust and aspiration.
SEO & TECHNICAL OPTIMISATION
Optimised for “smart home automation Sydney”, “Control4 installer Sydney”, and “home theatre installation”.
Comprehensive technical SEO implemented: structured service schema, page-speed optimisation, descriptive alt-text, and local-business markup to strengthen visibility in Sydney and nearby suburbs.
PROJECT SUMMARY
The new Nisi Group website positions the company as a trusted authority in smart-home automation — combining clean design, intuitive UX, and strong SEO foundations.
It conveys credibility and technical sophistication while driving qualified leads.
Over the past three months, our strategy has focused on strengthening local visibility and refining keyword targeting for high-intent searches around smart home automation, Control4 systems, and home theatre installations. Results so far include a 12-place average ranking improvement, tripled click-through rate, and a 111% increase in session duration.
With new location-based pages, quality backlinks, and consistent Google Business Profile growth, NISI Group is steadily establishing itself as a trusted leader in Melbourne’s smart home automation industry.