Pilates & Wellness Events Website for Show Up Pilates Events
PROJECT OVERVIEW
Show Up Pilates Events is a Sydney-based wellness brand hosting pilates classes, retreats, and women’s empowerment events.
The goal was to design a vibrant yet serene website that showcases upcoming experiences, builds a sense of community, and drives event bookings through an intuitive, mobile-first interface.
Industry:
Health & Wellness / Fitness
Platform:
Wix Classic Editor
Service Type:
Website Design, UX, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Create a digital home that embodies movement, connection, and mindfulness, while clearly communicating event details, schedules, and ticketing.
THE APPROACH
We focused on flow and energy — every scroll and transition was designed to feel light and rhythmic.
Visitors can explore events by category, view photo galleries from past retreats, and register instantly through integrated forms.
The layout emphasises storytelling and inclusivity, using approachable copy and uplifting imagery.
Design & Branding
A palette of lilac, blush, and sand tones creates warmth and positivity.
Organic shapes and layered textures echo natural movement, while soft animations reinforce the brand’s calming personality.
Elegant sans-serif typography keeps the design modern and easy to navigate.
SEO & TECHNICAL OPTIMISATION
Optimised for “pilates retreats Sydney”, “wellness events NSW”, and “women’s pilates classes”.
On-page optimisation, structured schema for events, and Google Calendar integration strengthen discoverability and usability.
PROJECT SUMMARY
The Show Up Pilates Events website captures energy, empowerment, and ease, offering users a welcoming gateway into the brand’s growing wellness community.
It connects visual storytelling with performance-driven UX — motivating users to join, move, and return.