Beauty eCommerce Website for Luna Skin and Brow
PROJECT OVERVIEW
Luna Skin and Brow is a Victoria-based beauty brand offering skincare, brow services, and home-use products.
The goal was to design a sophisticated, conversion-focused eCommerce website that reflects the brand’s calm luxury aesthetic while improving usability and online sales.
Industry:
Beauty & eCommerce
Platform:
Wix Classic Editor
Service Type:
Website Design, Branding, SEO Setup
Location:
Brunswick East, Victoria
THE BRIEF
To create a digital experience that feels premium yet personal, blending the professionalism of a beauty clinic with the warmth of a boutique skincare brand.
THE APPROACH
We prioritised user flow and mobile-first design — structuring the site to guide visitors seamlessly from education to purchase.
Each product page combines imagery, usage tips, and benefits to drive informed buying decisions while maintaining a high-end feel.
Design & Branding
A neutral palette of champagne, ivory, and soft taupe complements the brand’s minimalist aesthetic.
Typography combines timeless elegance with clarity, while photography and textures evoke calm, self-care, and confidence.
SEO & TECHNICAL OPTIMISATION
Optimised for “skincare eCommerce Sydney”, “brow and beauty products online”, and “Wix beauty website design.”
Product schema, optimised images, and lightweight scripts improve site performance and discoverability.
PROJECT SUMMARY
The Luna Skin and Brow website delivers a polished, welcoming online storefront that blends aesthetic appeal with high performance.
It reflects the brand’s expertise while offering an effortless shopping experience for beauty lovers.
Results Highlights:
● +62 % increase in online sales within 90 days
● +45 % improvement in repeat customer rate
FREEBIE
FREE WEBSITE AUDIT CHECKLIST
Not sure if your website is helping your business — or quietly holding it back?
Use this practical checklist to review the key areas of your website and get clear on what may need improving next.
Inside, you’ll check your:
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Branding and visuals
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Content and messaging
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Navigation and user experience
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Mobile experience
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SEO basics
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Trust signals
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Forms, links and key functions
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Site speed, accessibility and tracking
You’ll also score each section so you can quickly see what’s working, what could be improved and what needs attention first. Download the checklist and review your website with more clarity and confidence.