Lifestyle Jewellery eCommerce Website
PROJECT OVERVIEW
Flow Cre8tive partnered with The Single Edit, a , to deliver a world-class online presence through strategic branding, packaging, social media assets, and a premium eCommerce website. Crafted for women who are proud, empowered, and unapologetically extra, the brand needed to speak to global audiences while bold new lifestyle and jewellery brand staying grounded in ethical, intentional design.
Industry:
Jewellery | Lifestyle | eCommerce
Platform:
Wix Studio
Service Type:
Branding, Packaging Design, Website Design, eCommerce Integration, Social Media Templates
Location:
Australia
THE BRIEF
The Single Edit was ready to launch a luxe jewellery line that celebrates single women through ethically sourced, statement-making pieces.
With collections like The Single Edit, The Rainbow Edit, and The Special Edit, each necklace is designed to spark conversation — worn with pride and crafted with purpose. The brand needed an identity and website that felt premium yet personal, and could scale across digital, packaging, and social.
THE APPROACH
We supported The Single Edit from concept to launch — delivering a cohesive digital experience and scalable brand system built for high-impact storytelling and sales.
Design & Branding
Brand Identity & Packaging Design
We created a confident, clean identity system anchored in elegant type, soft textures, and a modern colour palette to reflect the brand’s message: Proud, and unapologetically extra. Packaging was designed to complement the luxe jewellery feel — tactile, minimal, and worthy of gifting or keeping.
Social Media Templates & Launch Support
We delivered a suite of branded content assets designed for use across multiple social platforms — helping the team show up consistently online and build excitement around key launches.
SEO & TECHNICAL OPTIMISATION
Wix Studio eCommerce Website
Built in Wix Studio, the site delivers:
A bold, editorial-style homepage introducing the collections and message
Mobile-optimised product pages with ethical material details, sizing, and gifting info
Seamless cart and checkout experience for a global audience
An “About” and storytelling layer that champions ethical sourcing: 100% recycled gold and silver, no nickel, no nasties
Clear messaging throughout: Made to Spark Conversations.
PROJECT SUMMARY
The Single Edit now has a powerful brand presence to match its mission: redefining jewellery as signalwear — worn by proud, confident women ready to express their story. From ethically sourced gold and silver to bold, empowering copy, every element of the brand is designed to spark connection and make a statement.
Client Feedback
"Danielle and team were simply phenomenal. Talented, knowledgeable, experienced, supportive — I felt in safe hands from the outset. They supported with branding design, packaging design, social templates, and built a stunning, world-class global eCommerce website for my business. Exceptional customer service and engagement. I would highly recommend." - Emma Darlinson
