Recruitment Agency Website Design for The Placement Collective
PROJECT OVERVIEW
The Placement Collective is a boutique recruitment agency in Sydney, Australia. The website needed to convey credibility, articulate sector expertise, and streamline candidate applications.
Industry:
Professional Services / Recruitment
Platform:
Wix
Service Type:
Website Design, UX, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Build a professional, people-first site that showcases practice areas and proof, and makes it effortless to submit applications.
THE APPROACH
We designed a clear information architecture with sector pages, testimonials, and a concise “Work With Us” pathway. Job content is scannable; forms are short and contextual.
Design & Branding
Confident typography, considered whitespace, and brand photography achieve a modern corporate feel without being cold. Colour accents guide attention to CTAs.
SEO & TECHNICAL OPTIMISATION
Headings and copy aligned to “recruitment agency Sydney,” “HR consultancy,” “specialist recruiters.” Local schema added; performance tuned with compressed media and deferred scripts.
Dynamic job listings, application forms with CRM notifications, email confirmations, and sector-based internal linking. Location signals (Sydney) strengthened across key pages and metadata.
PROJECT SUMMARY
The Placement Collective’s website now reflects its people-first ethos with a design that builds trust and credibility.
Project Results
Post-launch, organic traffic increased by 40%, job applications grew by 32%, and bounce rate fell by 25%, turning the site into a true recruitment hub for clients and candidates alike.