Spiritual Coaching Website Design for Stars and Light Collective
PROJECT OVERVIEW
Flow Cre8tive partnered with Stars and Light Collective, a Sydney-based holistic coaching practice, to design a digital presence that reflects calm, trust, and authenticity. The goal was to create an inviting space for clients exploring energy healing and personal transformation — built to nurture connection from the first click.
Industry:
Coaching & Counselling
Platform:
Wix
Service Type:
Website Design, UX, Bookings, Strategy, SEO Setup
Location:
Sydney, Australia
THE BRIEF
Create a serene, spiritually aligned site that communicates safety and credibility, with a clear path from discovery to enquiry/booking.
THE APPROACH
We mapped user journeys (Home → Services → About → Booking) and simplified navigation. Content blocks emphasise outcomes and reassurance, supported by gentle micro-interactions.
Design & Branding
A soft, natural palette, generous white space, rounded shapes, and subtle gradients reflect healing and light. Type choices favour warmth and clarity; imagery is symbolic but grounded.
SEO & TECHNICAL OPTIMISATION
Semantic headings, compressed assets, lazy-loaded galleries, and structured metadata. Target terms include “spiritual coach website Sydney,” “energy healing Sydney.” Basic schema (Organization, LocalBusiness) implemented.
Wix Bookings for session scheduling, Forms automations for enquiries, and blog structure. On-page SEO for service pages; internal links connect services ↔ FAQs ↔ contact.
PROJECT SUMMARY
The Stars and Light Collective website captures the essence of calm and trust while performing strongly in organic search.
Since launch, engagement increased by over 45%, session duration grew, and service enquiries rose by 30% — proving that emotionally aligned design and smart SEO can convert intention into meaningful action.