EQUIPMENT HIRE WEBSITE

This project aimed to enhance DLM's online presence, streamline user experience, and communicate the company's commitment to reliability and professionalism.

DESIGN STYLE & COLOUR PALETTE

The colour scheme chosen for DLM Plant Hire's website comprises black, orange, and white, strategically selected to convey a range of emotions and associations that align with the nature of the business.

Black: This colour signifies strength, professionalism, and reliability. In the context of earth moving equipment, black exudes a sense of robustness and durability. It creates a sophisticated and timeless impression, reinforcing DLM Plant Hire's commitment to providing top-tier equipment and services.

Orange: The choice of orange injects energy, enthusiasm, and a sense of urgency. As the colour associated with construction and safety, it is a natural fit for a business dealing with heavy machinery. Orange not only grabs attention but also conveys a message of vitality and approachability, establishing a positive connection with potential clients.

White: White serves as the canvas, providing clarity, simplicity, and a clean aesthetic.The combination of black, orange, and white creates a visually appealing contrast, ensuring that information is easily readable and the overall design remains engaging.

USER EXPERIENCE

The website is designed with the user in mind, offering intuitive navigation and a seamless interface. Clear calls-to-action guide visitors to explore DLM's diverse range of equipment, services, and expertise. The colour choices enhance readability and contribute to a visually pleasing layout that aligns with industry standards.

RESULT

In acknowledgment of the diverse ways users access the internet, the website is optimised for various devices. Whether on a desktop, tablet, or mobile phone, potential clients can effortlessly browse through DLM Plant Hire's offerings, ensuring a consistent and enjoyable experience.

The resulting design not only reflects the essence of the business but also contributes to a memorable and user-friendly online experience. We are confident that this website will serve as a powerful tool for DLM Plant Hire to connect with its audience and continue to thrive in the earth-moving equipment rental industry.