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eCommerce Website for Mr Consistent
PROJECT OVERVIEW
Mr Consistent is an Australian cocktail brand known for its vibrant ready-made mixers and lifestyle appeal. The objective was to design a bold, high-energy eCommerce website that captures the brand’s fun, social spirit while optimising for conversions, product discovery, and repeat purchases.
Industry:
Beverage / eCommerce
Platform:
Wix Studio
Service Type:
Website Design, UX Optimisation, SEO, Email Integration
Location:
Australia
THE BRIEF
Rebuild the site into a conversion-driven platform that blends personality with practicality — a digital bar experience that feels as fresh as the brand itself.
THE APPROACH
We designed around three key journeys: Shop → Learn → Engage.
Each section uses motion, colour, and micro-interactions to guide customers seamlessly from browsing to checkout while maintaining a lively, on-brand experience.
Design & Branding
A vivid palette of orange, coral, and cream mirrors Mr Consistent’s packaging and upbeat tone.
Oversized product photography, lifestyle imagery, and playful type pairings bring energy and authenticity.
Strategic whitespace and hierarchy ensure clarity despite the vibrancy.
SEO & TECHNICAL OPTIMISATION
Optimised for “cocktail mixers Australia”, “ready-made cocktails”, and “bar gift packs.”
Comprehensive product schema, structured metadata, and compressed imagery enhance visibility and speed.
Accessibility checks ensure the design performs across all devices.
PROJECT SUMMARY
The new Mr Consistent website fuses energy, clarity, and conversion-led UX — transforming browsing into a sensory brand experience.
It supports rapid product drops, campaign flexibility, and ongoing organic growth.
Results Highlights:
● +48 % increase in organic traffic within 90 days