LIFE IN BALANCE
LOGO & WIX WEBSITE DESIGN
Julie, the founder of Life in Balance Group came to us because she needed an expert to redesign her logo and create her a site that supported her to be able to service her clients by taking bookings and sending automatic emails to streamline her business.
We decideed on a nature-themed website to tie in with the logo design, which has a dandelion within it, and because it creates a soothing and immersive experience for visitors as it evokes a sense of calmness, tranquility, and connection with the natural world.
For a counseling and health business, a nature-themed website was the chosen route as it aligns with the goals of promoting mental and physical well-being through the use of calming nature visuals that help visitors feel more relaxed and comfortable and can evoke positive emotions, reduce stress, and increase feelings of connectedness.
Drawing inspiration from nature's tranquility, we carefully crafted a color palette consisting of soothing shades of green and other natural hues. This choice of colors aimed to create a calming ambiance and establish a sense of serenity for visitors to the website.
The website was designed to cater to the diverse needs of her target audience, incorporating an array of bookable services for individuals seeking counseling sessions, personalised nutritional plans, or a combination of both.
To ensure a seamless user experience, we implemented an intuitive flow throughout the website. Visitors were greeted with a welcoming homepage, featuring captivating imagery that immediately conveyed a sense of tranquility and balance. The navigation menu was strategically placed, allowing users to effortlessly explore different sections of the website.
Visitors had the flexibility to choose the plan that best suited their needs and preferences. The booking process was seamlessly integrated, ensuring a hassle-free experience for users.