MARKETING WEBSITE DESIGN | ENTREPRENEUR WEB DESIGN | BLACK AND WHITE WEBSITE DESIGN
Project Requirements: Website | Brand Palette | Google Business Profile | Basic SEO
Lauren Quaintance is one of Australia’s most influential and high profile female marketing entrepreneurs.
Her brief was to build a website & digital profile to build on her personal brand as an influential speaker & board member. Lauren wanted a website that had a minimalistic black and white design using her high resolution imagery.
Creating a dark website design is quite challenging. With the lack of colours and white space a dark design can be challenged to create a site that is not only visually appealing but bis completely user friendly at the same time. It requires a web designer to be an expert in web usability to get it right.
Dark website design and black websites have always been seen as a bit of a risk in the web design world. Many web designers love the aesthetic and mood that a dark website design or black websites evokes, while some have concerns over dark design and readability or brand fit.
When done well, web design using dark colours convey a simple, elegant and professional look.
The result was a highly impactful design that is timeless, chic and unique