Project Requirements: Logo Design | Brand Style Guide | Colour Palette| Bookings Website Design & Build | Image Sourcing | Basic SEO 

The Stars and Light Collective is a spiritual and holistic business based in Australia.
The brief was to create a digital brand presence by designing a logo with a brand style guide & building a booking website so the client can connect with her clients and take bookings from all over the world. 


Branding incorporates so much more than just a logo and needs to factor in Colours, Fonts, Imagery, Tone of Voice, Content (The copy on your site), Graphics and Iconography. And when designing for a holistic health practitioners, the branding is absolutely crucial to be able to connect with potential clients and build trust. 

People who are looking for alternatives to conventional medicine are looking for a practitioner website that is a calm assurance that they are in the right place. This means staying away from busy designs, and make a soothing impression using imagery. So we used a clean and minimalistic design, with strong imagery, to design a website that portrays Stars & Light Collective in a professional, reassuring light, that renders perfectly on mobile devices. 

Most people only spend a couple of seconds browsing a website and many holistic and spiritual sites are not clear about what they are actually selling, so we made sure to create a site that is easy to read, easy to navigate and easy for viewers to find the information they are looking for. ​


We used Wix to create this site, as it allows for the easy additions to extend functionality and is extremely easy for our client to update herself post completion. We believe in enabling our clients to be able to make their own changes so we offer comprehensive training as part of the package. 

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Danielle has a rare talent for creating intuitive beauty in design while concurrently being kind, efficient and super organised. She is a great communicator and amazing to work with. I could not recommend her highly enough for anyone needing a logo or website designed, especially for startups, as she is supportive and generous with her expertise and time. Danielle is clear and friendly in her communication – making her easy to work with on such personal projects as logos and websites. I  would use her again in a heartbeat.